is a leading e-retailer specializing in boat lift and boat dock products for various marine applications. We are located in Plainwell, Michigan, but market and sell our products on a global scale.  We offer a full line of waterfront equipment, parts, and accessories from a wide variety of manufacturers. With a broader range of products and more detailed information than most others in our industry, has quickly become the “go-to” place on the web for boat lift and marine products.  However, we are far more than just a website, with our boat lift blog we offer detailed and specific product reviews, explanations of the various technologies that go into the products we carry, as well as helpful articles about the boating lifestyle in general. We at believe that it is our customers who put us on the map and keep us there.  In keeping with this attitude we strive to give you the information you need to get the product you want, regardless if it ends in a sale for us.  Placing a call to one of our agents gets you to someone with in-depth knowledge of and a desire to inform you about your options, never steering you toward a product you don’t really need to make a sale.

Our goal is to provide our customers with the best service possible; answering questions and concerns while providing professional recommendations based on your needs, expectations and budget. Our agents are field trained and have had hands on experience with a wide variety of the products we carry. If you have a question about a product and you contact us, it’s likely that you will speak with someone that has actually used that product.  Having hands on knowledge is a key asset in this industry as the technologies that go into your boat lift are varied and industrial in nature.  The sheer weight and power of the equipment you will be using requires that you know what to do and how it works and having a qualified individual to give you advice is essential.

If you are a veteran of life on the water of new to the scene, our staff can assist you in either updating your existing waterfront equipment or help you choose the right product for your needs.  We offer a wide variety of boat lift types and styles as well as the accessories and replacement parts that keep your lift in operation.  If you are in the market for a new dock or need replacement parts for a dock you already have, we can help with that too.  With a broad inventory of additional waterfront accessories we are certain that we have what you’re looking for, as well as a few things you may not have been aware of. operates in an industry that is constantly evolving and we strive to keep our knowledge of those changes current, giving you the benefit of our position as one of the leading retailers of boat lifts and marine products.

We strongly believe that great service doesn’t only begin with helping you find a product that matches your needs, but also providing you with any assistance needed once your product arrives and in the years that follow. We operate according to an ethic based on service and we stand by the products we sell, adding personal experience with the products to the equation, giving you the benefit of real life, beyond the sales pitch. With an “A” rating with the BBB and countless positive customer testimonials and reviews, we offer you the peace of mind that you may not be able to find elsewhere. Whether you’re a contractor or someone just looking to add a dock or hoist to your lakefront, our knowledgeable and courteous staff looks forward to assisting you with your needs.

Sincerely, Chris Pompileo (CEO)